Our Curriculum
Our curriculum offers a comprehensive, MBA-style entrepreneurship education that blends solid business theory with hands-on, real-world practice. Structured to progress in complexity as students advance.
Finance & Business Fundamentals
Build essential financial literacy and understand core business concepts needed for entrepreneurial success. Covers personal finance, accounting basics, financial statements, business terminology, time value of money, and foundational investment principles.
Business Analysis
Learn how to evaluate business models, assess market opportunities, and analyze financial performance. Covers the Business Model Canvas, unit economics, TAM/SAM/SOM market sizing, competitive analysis, financial statement analysis, and platform business models.
Business Strategy
Develop frameworks for competitive advantage, growth strategies, and long-term planning. Learn Blue Ocean Strategy, Porter's 5 Forces, Ansoff's Growth Matrix, Blitzscaling methodology, corporate growth strategies, and advanced pricing strategies.
Entrepreneurship
Master the mindset, skills, and frameworks needed to launch and scale a startup. Covers Lean Startup Methodology, finding product-market fit, business model validation, leading self and teams, AGILE/Scrum, and funding readiness.
Marketing
Learn how to attract, engage, and convert customers through data-driven strategies. Master the Marketing Funnel (AIDA Model), inbound vs outbound marketing, brand positioning and storytelling, digital marketing channels, customer personas, and conversion optimization.
Accounting & Finance
Understand financial management principles and accounting practices for business success. Deep dive into financial statements, cash flow management, financial ratio analysis, valuation methods, working capital management, and funding options.
Fundraising
Understand how startups secure capital from investors and navigate funding stages. Learn about types of investors, valuation methods, pitch deck creation, term sheets and negotiation, startup funding stages, and alternative financing strategies.
Management
Learn how to build and lead high-performing teams and operations. Covers organizational structures, hiring and firing best practices, OKRs, operational efficiency, stakeholder management, and crisis management strategies.
Digital Marketing
Master the digital landscape with cutting-edge strategies for online customer acquisition and engagement. Covers SEO, content marketing, social media strategies, email marketing automation, PPC advertising, conversion rate optimization, and marketing analytics.
AI in Business
Leverage artificial intelligence to drive innovation, optimize operations, and gain strategic advantage. Covers AI fundamentals and trends, use cases across industries, data-driven decision making, automation tools, ethics and responsible AI, and AI strategy frameworks.
This curriculum empowers students to think and act like authentic entrepreneurs. It teaches them not only how businesses are built, analyzed, and improved, but also how to test and scale innovative ideas effectively.